Articulate HLC Marketing goes Hand-in-hand with the PR We Secure
We get coverage because we understand the very different requirements of local, regional and national media and plan your strategies accordingly. We make sure you are 'PR Ready'.
Our marketing campaigns take into account your specific needs, including key markets, segments and potential client bases you may not have thought of. And, of course, your budget. A small business with a fairly small budget needs to be careful about the marketing to achieve the most benefit from limited resources. Developing a workable strategy requires experience, creativity, ingenuity and careful planning.
The right message, perfect image and the finest service or product all mean nothing if nobody knows you exist.
Have a look at some of the advertising we have created for clients and some of the PR we gained for them.
Let's Start with Some Advertising
This was part of an advertising campaign for a (then) new childrenswear line.
A smaller advert really needs to pack a punch if it's going to be seen on the page. And you can bet that no other eyecare providers were doing anything like this!
You don't Always Need Colour
Some publications require monochrome. You might think it's easy just to convert a colour advert, but it loses a lot 'in translation'. To stand out, it takes some real thought and clever design. Make sure your black & white has the 'wow' factor.
Now onto some good PR. You Magazine
liked this brand-new-to-the market product line that they featured it. Sometimes, if what you provide them with is new, different and would be of interest to their readers, the media will give you some excellent free PR … you just need to know where to go and who to approach.
EADT Featured One of Our Clients
Secret Meadows, a brilliant glamping site - and this helped to spread the word - a full page feature.
And Another Feature Spread for Secret Meadows
We were on a roll! The luxury glamping experience featured on a ‘glossy’ website, with the right demographic viewer base for this elegant ‘secret’ destination … and all in aid of Sinfield Nature Conservancy Trust.
How About a Bit of Zen?
We advertised this Day Retreat for The Space, and the magazine obliged by also giving us a free full centre-spread to go with it.