We hope you will join us for the, Wed 28th June, Articulate HLC breakfast meeting at
*Please note that, if paying by cheque, there will be a £1.50 surcharge as that is what the Bank charges us.
Brands/businesses align themselves with an influencer (anyone from a business bigwig, media darling to a social media titan) in an effort to spread the word about their offerings. The premise is that an ‘influencer’ can let people know about you and can influence them to have a look at your business.
Trust is the key and, if people trust the influencer, it should follow that people will then buy what you are selling - goods or services. At least, that’s what it’s meant to do.
Recent data shows that 69 percent of marketers who use influencer marketing find it effective. More specifically, 73 percent of marketers say it’s effective for lead generation and 76 percent say it helps foster customer loyalty.
In his talk, Andrew Walker explains how to work out who your influencers are, and how to use them effectively - and the pitfalls of conventional influencer marketing wisdom.
Andrew Walker is a digital strategy consultant, author and speaker.
Over the last eighteen years he’s co-founded three successful technology startups, was the first person to interview senior UK politicians on Twitter (including Opposition Leaders and the PM), created data mining systems, helped set-up the Child Exploitation and Online Protection Centre (CEOP), reported on elections for the BBC, been a guest technology expert on Sky News and radio (BBC R4 Today, PM, World at One, World Have Your Say) and written in newspapers (Independent, Guardian) and magazines (Linux User, .Net, WebUser) about digital technology, business and culture.
As for Influencer Marketing, Andrew says “Influencer marketing only works if you understand your customers. The concept of influencers - people who'll help promote and market your business in social media - is often misunderstood. Big names with big followings might mention your business, but does that really make any difference? Often, it's people who wouldn't count as 'influencers' who really influence your audience.”
After you have enjoyed your breakfast, have a wander through the Farm Shop, other unique shops or take yourself on a Farm Walk. The Barn Café offers seasonally changing menus. Most ingredients are sourced locally, including produce grown on the farm and all dishes are made from scratch. Dont miss their fabulous homemade cakes! This and much more is just waiting to be discovered. Visit the Alder Carr site to plan another visit and to find out more.
The Barn Café
Alder Carr Farm
Creeting St Mary IP6 8LX
The Barn Café has put together some special treats from which you can choose. And, of course, coffee, tea and juice are included.
Smoked Salmon with Scrambled Eggs
American-style Pancakes with Maple Syrup and Bacon